Diageo Korea Signs Business Agreement with Korea Federation of Artistic & Cultural Organizations to Prevent Youth Drinking

Diageo Korea announced on the 7th that it has signed a business agreement with the Korea Federation of Artistic and Cultural Organizations to prevent and educate youth about alcohol consumption. The photo shows Dan Hamilton, CEO of Diageo Korea (left), and Lee Beom-heon, President of the Korea Federation of Artistic and Cultural Organizations, posing for a commemorative photo at the MOU signing ceremony. Photo by XXX

[Asia Economy Reporter Eunmo Koo] Diageo Korea and the Korea Federation of Artistic and Cultural Organizations (Korea Yesol) announced on the 7th that they have signed a business agreement for youth drinking prevention and education.

Through this agreement, Diageo Korea and Korea Yesol will jointly produce and distribute the youth drinking prevention education program "Smashed" content, and promote and implement the program targeting middle and high school students in Korea.

Smashed is a global drinking prevention education program for middle and high school students that Diageo has been conducting worldwide. It educates youth on the dangers of underage drinking and supports them in making responsible choices through theater and video-based online courses. Corporate elements such as company logos are strictly excluded, and the program production and promotion are sponsored.

Dan Hamilton, CEO of Diageo Korea, said, "We are grateful to receive support from prominent associations for the youth drinking prevention education program," adding, "Through active mutual cooperation, we will provide safe and proper drinking prevention education to domestic youth with a practical and effective program."

This content was produced with the assistance of AI translation services.