MP Daesan Signs Business Agreement with ‘Yangyu’... Introducing Vegan Pizza

[Asia Economy Reporter Moon Hyewon] MP Daesan, the operator of ‘Mr. Pizza,’ announced on the 7th that it has signed a business agreement with Yangyu for the development of vegan cheese and other products.

Yangyu is a food tech company operating brands such as Armed Fresh, a vegan cheese specialty brand, Ujuin Pizza, and Cheongnyeon Tteokjip. Among them, Armed Fresh filed a patent for the core manufacturing technology of vegan cheese for the first time in Korea.

MP Daesan plans to develop and launch vegan pizza products based on Armed Fresh’s vegan cheese in the future.

Additionally, through collaboration with Ujuin Pizza, they will work on developing pizza dough and joint products, and together with Cheongnyeon Tteokjip, they will start developing rice cake desserts that can be used at Mr. Pizza. They plan to introduce a variety of menus incorporating the expertise of both companies, ranging from vegan pizzas to desserts.

Lee Jongyoung, CEO of MP Daesan, said, “Vegan food has recently become a trend, and we have seen high consumer interest and strongly empathized with the need for it. Through collaboration with Yangyu, which has secured definite competitiveness such as patent applications for vegan cheese manufacturing technology, we will continuously introduce healthier food options including vegan pizza, dough, and desserts.”

This content was produced with the assistance of AI translation services.