GS25 Hosts Online Product Exhibition for Store Owners... "Strengthening O4O and Ready-to-Eat Meals"

GS25 Product Exhibition 3D Space.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 7th that it will hold an 'Online Product Exhibition' for franchise store owners nationwide.

The product exhibition is an event where about 30,000 franchise store owners and their assistants, along with representatives from about 300 domestic and international partner companies, gather in one place to share strategies and visions and promote mutual growth. This year, participants can join via PC or mobile in a 3D virtual space designed like a gallery.

GS25 cited O4O (Online for Offline) consumption increase and expanded convenience store shopping as key keywords this year. As a product strategy, it plans to create dedicated shelves featuring products from online specialty malls such as Cookat, AboutPet, and 10x10, increasing more than 1,500 specialized stores tailored to the concept of each commercial district. Additionally, GS25 will strengthen fresh agricultural, marine, and livestock products and operate dedicated shelves for the meal kit Simply Cook in about 1,000 GS25 stores located in commercial districts with one- to two-person households, enhancing small-portion and convenience food shopping.

A GS25 official said, "We take pride in maintaining a communication platform for 23 years without interruption, introducing convenience store consumption trends and new product strategies to franchise store owners nationwide." He added, "In the new normal consumption era where the boundaries between online and offline and distribution formats are breaking down, we will accelerate differentiation in products and sales."

This content was produced with the assistance of AI translation services.