"Gamseong Corp Expects Sharp Sales Increase with Growing Brand Awareness"

[Asia Economy Reporter Hyungsoo Park] Daishin Securities expected that despite aggressive marketing activities to increase brand awareness this year, Gamseong Corporation's sales will significantly increase, resulting in an operating leverage effect.

Researcher Han Kyung-rae of Daishin Securities said, "As the MZ generation who enjoy hiking and camping increases, the brand awareness of Snow Peak is rising," and introduced, "Snow Peak is a representative camping brand in Japan."

He added, "Gamseong Corporation has secured domestic apparel licenses and is engaged in the clothing business," and "It is increasing awareness mainly among young people with sensory design and image in the domestic functional clothing market."

He emphasized, "Although the price range is somewhat higher compared to competing brands, it meets the MZ generation's consumption characteristic of 'gashimbi' (psychological satisfaction relative to price)."

The researcher estimated that Gamseong Corporation will achieve sales of 86.5 billion KRW and operating profit of 10.5 billion KRW this year, representing increases of 74% and 433% respectively compared to the previous year.

This content was produced with the assistance of AI translation services.