SPAO Releases Windbreaker in Collaboration with Dance Crew 'French Fries'

[Asia Economy Reporter Eunmo Koo] SPAO announced on the 4th that it has newly released a color-block windbreaker in collaboration with the representative dance crew of the MZ generation (Millennials + Generation Z), 'French Fries.'

SPAO's color-block windbreaker was a best-selling item so popular that it ranked first on Musinsa last year. This year, it is presented with a trendier and more stylish color-block design. It also uses a lightweight and refreshing material while adding functional features such as 99% UV protection and water resistance for everyday use.

This new product was released in collaboration with the dance crew 'French Fries,' and the 'Next Step Challenge,' which allows customers to participate directly, is being promoted together. French Fries is a locking dance crew composed of popular influencers including Hong Ha-yeon and Simon, who gained attention by appearing on Mnet's dance survival program 'Street Dance Girls Fighter,' and Brotherbin, who is highly regarded in the advertising industry for hitting various TikTok and Reels challenges.

Until the 10th, customers can watch French Fries' dance videos performed to SPAO's music on SPAO's official Instagram channel and participate in the challenge by uploading their own dance videos. Selected outstanding participants will receive benefits such as SPAO shopping support funds.

A SPAO representative said, "The crew that performs light and stylish dances and SPAO's sporty color-block windbreaker have created a great synergy," adding, "This year as well, SPAO plans to communicate with customers in diverse and fresh ways to add joy to everyday life through fashion and content."

This content was produced with the assistance of AI translation services.