Kolon Sports Unveils 'Weather Coat' Photoshoot Targeting Female Customers

Kolon Sports 2022 S/S Weather Coat Lee Se-young Cut (Photo by Kolon Sports)

[Asia Economy Reporter Eunmo Koo] Kolon Industries FnC Division (Kolon FnC) announced on the 4th that its outdoor brand Kolon Sports, which is launching the 'Weather Coat' marking the beginning of this spring, will release a new photo shoot to target female customers.

The Weather Coat, first introduced by Kolon Sports in 2018, has been loved by many customers for its distinctive design and functionality that set it apart from other outdoor brands' products. Especially this spring/summer (S/S) season, it targets female customers with bright pastel colors and a cape style.

To this end, Kolon Sports released a Weather Coat photo shoot featuring seven female artists: actress Lee Se-young, model Jang Yoon-ju, actress Kim Min-joo, TWICE's Dahyun, Oh My Girl's YooA, Apink's Bomi and Eunji. Each of the seven artists, with their unique charms, showcased various stylings of the Weather Coat, expressing a new atmosphere of Kolon Sports.

A Kolon Sports official said, "The Weather Coat is an iconic product unique to Kolon Sports, differentiated from other outdoor brands, and since communication with female customers is especially important, we have prepared diverse content. We hope this opportunity allows people to feel that Kolon Sports offers various styles."

Kolon Sports unveiled the photo shoot on its official website KolonSports.com and Kolon Mall on the same day and is holding a special exhibition where customers can check out various stylings of the Weather Coat.

This content was produced with the assistance of AI translation services.