Shin Min-a "I will choose Hugreen for Changho"... Kumho Petrochemical airs new CF
Changho, Insulation, Soundproofing, Ventilation Directly Linked to Quality of Life
"Online Showroom Service... Expanding Consumer Touchpoints"
[Asia Economy Reporter Moon Chaeseok] Kumho Petrochemical's Hugreen announced on the 4th that it will air a new TV commercial this year.
Hugreen has established itself as a representative premium window brand. Over the past two years, it has continued advertising activities with model Shin Min-a, and this year plans to actively promote as the 'Shin Min-a Window.'
The commercial depicts Shin Min-a, from the consumer's perspective, carefully considering Hugreen's unique product quality, convenience, and design, ultimately concluding, "I will choose Hugreen for my windows!"
Since windows are directly related to quality of life factors such as insulation, soundproofing, and ventilation, it is important to carefully evaluate and decide on the product that suits oneself. The problem is that it is not easy for consumers to make this judgment. Most often, they choose based on recommendations from interior companies or well-known brands.
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In response, Hugreen plans to show consumers' concerns about windows through the commercial and convey the message that Hugreen provides the solution. A Kumho Petrochemical official stated, "Starting this year, Hugreen will fully launch its window retail business and plans to expand consumer contact points further through self-estimation and online showroom services."
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