Hyundai Motor Group Launches Unified Website... "Establishing a System Leading Digital Innovation"

[Asia Economy Reporter Hyunseok Yoo] Hyundai Motor Group announced on the 4th that it has officially launched an integrated official website.

The main purpose of this website integration is to allow users to experience the various activities Hyundai Motor Group is undertaking for a "better future for customers and humanity" through digital channels. To this end, a new style of design was applied. PR content such as the existing HMG Journal, HMG TV, and news can now be viewed in one place. It also features the "Group Social Responsibility Message," which contains the group's comprehensive ESG achievements and direction.

Hyundai Motor Group designed the revamped website with an intuitive and dynamic UI (user interface), moving away from the typical corporate website design. It created an environment where users can explore content about the group’s key activities based on keywords that attract high customer interest. Additionally, the group will continuously provide customer-preferred content aligned with the latest trends, such as live streaming videos of new product launches and technology unveilings, as well as short-form videos optimized for digital platforms.

Through the website revamp, Hyundai Motor Group integrated PR content such as the existing HMG Journal, HMG TV, and news into one place. The text and image-based "HMG Journal" and the video-centered "HMG TV" were merged to enhance user convenience by allowing access to diverse content through a single site.

The content will present the group’s technological leadership in mobility areas such as electrification, along with visions for smart solution businesses including artificial intelligence, autonomous driving, robotics, and urban air mobility (UAM) through the website. The delivery methods will also include new and diverse formats such as technology introduction videos, card news, infographics, and data journalism to provide in-depth information.

In particular, interviews with employees from 47 representative roles across Hyundai Motor Group’s affiliates were produced as videos, allowing the group’s future growth vision to be confirmed through the voices of its employees.

Through this website revamp, Hyundai Motor Group unveiled "The Right Move for the Right Future," a message embodying its commitment to ESG (environment, social, governance) management for a "better future for customers and humanity," symbolizing "the right movement for a sustainable future."

The revamped website is structured to allow stakeholders to easily check the achievements and plans of each group company based on the group’s social responsibility direction. Additionally, an "ESG Policy & Report" menu was separately organized to clearly communicate the group’s ESG policies and the performance of its affiliates. Communication with stakeholders will be strengthened.

The website also includes content introducing the management philosophy and activities of Hyundai Motor Group Chairman Chung Euisun, who believes that "all activities must contribute to human life, safety, and happiness, creating a virtuous cycle that drives the group’s growth and development." This enhances understanding of the group’s future business direction.

A Hyundai Motor Group official stated, "Through the website revamp, we will strive to enable customers to experience the group’s various activities and innovative achievements for growing together with society digitally," and emphasized, "Hyundai Motor Group will continue to communicate with customers digitally and lead the right changes through the right actions so that humanity can enjoy the desirable future it dreams of together."

This content was produced with the assistance of AI translation services.