Mirae Asset Life Insurance "Monitoring All Products with Artificial Intelligence (AI)"

[Asia Economy Reporter Changhwan Lee] Mirae Asset Life Insurance announced on the 3rd that it will operate an AI (artificial intelligence) ‘Complete Sales Monitoring’ (Happy Call) service for all insurance products.

The company emphasized that it is the first in the industry to introduce AI complete sales monitoring not only for general products such as whole life insurance and cancer insurance but also for investment-type variable insurance.

Complete sales monitoring is a procedure to verify whether customers have received sufficient explanations and key documents such as terms and conditions and application forms when subscribing to insurance.

According to the ‘Non-face-to-face and Digital Recruitment Regulation Improvement’ announced by the Financial Supervisory Service last year, electronic product explanation devices (AI voice bots) can be used in this process.

Accordingly, Mirae Asset Life Insurance explained that it will implement complete sales monitoring by utilizing Naver Cloud’s cloud-based AI contact center solution ‘CLOVA AiCall.’

Through complete sales monitoring, the company expects to reduce incomplete sales and strengthen customers’ right to know by having AI proceed in the best condition without emotional labor from counselors.

Jung Eui-sun, Head of Customer Service Division at Mirae Asset Life Insurance, stated, “Going forward, Mirae Asset Life Insurance plans to introduce mobile-based insurtech across customer services to provide differentiated customer experiences and leap forward as a digital insurer leading the new normal era.”

This content was produced with the assistance of AI translation services.