"Lotte Confectionery Increases Milk Content 10 Times, Renews 'Seolleim' for 20th Anniversary"

[Asia Economy Reporter Koo Eun-mo] Lotte Confectionery announced on the 3rd that it has renewed Seolreim, which is celebrating its 20th anniversary since its launch. The core of this renewal is reflecting consumer demands and significantly improving inconveniences through an internal brand diagnosis.

First, the milk content of 'Seolreim Milkshake,' which accounts for 75% of total Seolreim sales, has increased about tenfold from the previous 1% to 10%. This was to address the issue of the product being too frozen solid at the time of purchase, making it difficult to eat immediately. With the increased milk content, the freezing point is relatively lowered, reducing hardness at room temperature, allowing it to be easily eaten right after purchase, and the milk flavor has become richer.

Additionally, to resolve the inconvenience of the product lid being difficult to open, the lid size was increased from the previous 16mm to 22mm, and a protruding surface was added to enhance grip. The package design, including the product logo, was also changed to give a fresh look.

A Lotte Confectionery official said, “In consumer surveys, we focused on the fact that Seolreim has long been recognized as an outdoor ice cream because it maintains its frozen state for a long time and is easy to carry and store,” adding, “Through this renewal, we hope Seolreim will be recognized as a product that can be easily enjoyed anytime and anywhere.”

This content was produced with the assistance of AI translation services.