Kia Sells 221,152 Units in February... 4.7% Increase YoY

[Asia Economy Reporter Yoo Hyun-seok] Kia announced on the 2nd that it sold 221,152 units worldwide last month, a 4.7% increase compared to the same period last year. This marks positive growth compared to the same period last year for the first time in six months since August last year.

In the domestic market, it sold 39,560 units, a 5.3% increase compared to the same month last year.

The best-selling vehicle last month was the Bongo III, with 6,230 units sold. Passenger models sold a total of 12,686 units, including 3,218 units of the Ray, 2,932 units of the K8, and 2,562 units of the K5.

Recreational Vehicle (RV) models sold a total of 20,447 units, including 4,776 units of the Sorento, 3,781 units of the Sportage, 3,538 units of the Seltos, and 3,127 units of the Carnival.

Commercial models, including the Bongo III, sold a total of 6,427 units combining buses and trucks.

Overseas sales recorded 181,592 units, a 4.5% increase compared to the same month last year. The Sportage became the best-selling model overseas with 20,987 units sold. The Seltos and Rio (Pride) also sold 20,877 units and 18,427 units respectively.

Kia achieved positive growth compared to the same month last year for the first time in six months since August 2021, thanks to the launch of competitive new models such as the EV6, Niro, and Sportage, gradual easing of semiconductor parts supply issues, and flexible allocation of semiconductors.

A Kia official stated, “Although the semiconductor parts supply disruption has not been completely resolved and the spread of Omicron has overlapped, causing ongoing management uncertainties, we are minimizing the impact of supply delays through flexible semiconductor allocation and adjustment of vehicle production schedules,” adding, “We will expand market share and profitability through the launch of competitive new models and solid sales strategies.”

This content was produced with the assistance of AI translation services.