OB Beer Increases Price of Domestic Beer by 7.7%
[Asia Economy Reporter Eunmo Koo] OB Beer is raising the ex-factory price of domestic beer products for the first time in about six years.
OB Beer announced on the 2nd that it will increase the ex-factory price of domestic beer products by an average of 7.7% starting from the 8th. This is the first time OB Beer has raised the ex-factory price of its domestic brand since November 2016, about six years ago.
OB Beer explained that due to the aftermath of global supply chain disruptions following the COVID-19 pandemic, prices of various raw materials and supplies have surged abnormally, making it impossible to bear the cost pressures.
Hot Picks Today
"Samsung and Hynix Were Once for the Underachievers"... Hyundai Motor Employee's Lament
- "Sold Everything Fearing Bankruptcy, Then It Soared 3,900 Times: How a Stock Once Feared for Delisting Became an AI Powerhouse"
- Court Partially Grants Samsung Electronics' Injunction to Prohibit Industrial Action... 100 Million Won Penalty Per Day for Violations
- President Lee: "Corporate Management Rights Should Be Respected as Much as Labor Rights"...Final Samsung Labor-Management Negotiations (Comprehensive)
- "That? It's Already Stashed" Nightlife Scene Crosses the Line [ChwiYak Nation] ③
An OB Beer official stated, "We have kept prices frozen for the past six years through management rationalization and cost reduction efforts, but external cost pressures have intensified unprecedentedly, making price adjustments for some products inevitable," adding, "We minimized the price adjustment range compared to the cost increase factors to reduce the burden on consumers."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
