HiteJinro Launches Third Edition of Fruit Liqueur 'Eisher Aisle'

[Asia Economy Reporter Eunmo Koo] Hite Jinro announced on the 2nd that it will release the third edition of Aisher Aiseul. Aisher Aiseul is a product launched by Hite Jinro in collaboration with Orion's 'Aisher'.

Aisher Aiseul is the fourth fruit liqueur product introduced by Hite Jinro following Grapefruit Aiseul, Green Grape Aiseul, and Plum Aiseul. It features a refreshing lemon flavor that offers a unique taste and fun experience. The alcohol content is 12%.

First introduced in October 2020, Aisher Aiseul became a hot topic as the initial stock sold out within a month of its launch. Following word of mouth, Aisher Aiseul was re-released in April last year due to continuous consumer demand and sold out again within three months.

As consumer requests for additional releases continued, Hite Jinro decided to proceed with the third release. This edition of Aisher Aiseul will also be sold in limited quantities. The quality and volume remain the same as before.

Oh Seong-taek, Executive Director of Marketing at Hite Jinro, said, "Thanks to the interest and love from many consumers, we have reached the third release," and added, "We will continue to lead trends by introducing various products that reflect consumer needs."

This content was produced with the assistance of AI translation services.