KH Group IHQ to Launch Short Video Content OTT Platform 'Babayo' Next Month

[Asia Economy Reporter Hyungsoo Park] KH Group's comprehensive media affiliate IHQ will launch the online video service (OTT) platform 'BABAYO' next month.

IHQ produces various original content, including its popular flagship show 'Delicious Guys' as well as 'Came to Support Small Businesses', 'My Name is Caddy', and 'Sponsor'. To differentiate from existing OTT services, it will also offer short-form content.

Short-form content features videos under 10 minutes that deliver strong and intuitive messages. Because short-form content allows freedom in production style and composition and can convey diverse messages, it is expected to be effective in targeting not only the domestic market but also overseas markets.

IHQ plans and produces entertainment programs, dramas, and informational content. It aims to become a leading domestic short-form OTT without limiting itself to any specific video genre.

Park Jongjin, IHQ's CEO, said, "Existing OTTs mainly provide long videos of one to two hours or more per content," adding, "BABAYO plans to target the MZ generation with short-form videos." He continued, "BABAYO is expected to emerge as an OTT differentiated from existing platforms," emphasizing, "We will focus the company's full capabilities to develop it as IHQ's new growth engine."

BABAYO is derived from the Korean word 'bwabwayo' meaning 'take a look,' and carries meanings such as 'Take a look at unique content,' 'Change the world differently,' and 'Twist the world.'

This content was produced with the assistance of AI translation services.