Convenience Stores Target White Day... "Collaboration Products and Discount Benefits Overflow"

On the 2nd, models are introducing differentiated White Day products at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] Convenience store chains have launched full-scale marketing campaigns ahead of White Day by releasing collaborative products and discount benefits.

On the 2nd, CU partnered with the mobile RPG game Cookie Run: Kingdom, the globally popular character LINE FRIENDS, and the emotional lifestyle brand Wiggle Wiggle to prepare a total of about 40 differentiated White Day products. On the 10th, CJ OnStyle Live Show channel will exclusively sell the online-only collaborative product, the Wiggle Wiggle carrier.

GS25 prepared about 200 promotional products including character goods favored by different generations such as Felix, Cho Go-sim, Today's Meme, Kkumdori, and Muke. Throughout March, customers who pay for promotional products using GS Pay will receive a payback event returning the amount in GS& Points. KakaoTalk Gift, Naver Shopping Live, and My Refrigerator One Plus Con will hold discount events of up to 50% on popular products such as candy and jelly.

On the 2nd, models at the convenience store GS25 are introducing differentiated White Day products.

Seven Eleven released three products in collaboration with the popular girl-sentiment character Red-haired Anne. They also offer various products featuring the brand Muji Tiger, which is popular among the MZ generation (Millennials + Generation Z). The retro-designed Retro Mini Carrier consists of 12 protein granola bars and a mini carrier bag, making it perfect for those interested in dieting or exercising.

Emart24 prepared various products such as jelly, candy, and chocolate. In particular, they highlighted the Ssaksseuk Jelly Set, Avocado Gummies, Heart Marshmallow, and Jukero Candy. A prize event is also held when purchasing White Day promotional products. When scanning the integrated barcode on the mobile app, one stamp is generated on the app event page per product, and customers who collect three stamps can participate in an instant lottery event within the app.

Ministop offers up to 50% discount benefits for White Day. Customers who purchase Ferrero Rocher with affiliated cards by the 13th will receive a 50% discount. Until the 16th, customers paying for Crunky Chocolate, Ghana Chocolate, Binz, Dream Cacao containers, and other chocolates with Ministop Membership X KakaoPay can receive a 30% discount.

A convenience store industry official said, “We prepared unique collaborative products that bring together popular brands so that customers tired from COVID-19 can enjoy giving and receiving gifts with differentiated products,” and added, “We will continue to showcase collaborations with various brands to further enhance customers' shopping enjoyment.”

This content was produced with the assistance of AI translation services.