Generous Benefits Offered for New Product Purchases from March 1 to 31

A Samsung Electronics model is introducing the 2022 version of the 'Bespoke Wind-Free Air Conditioner Gallery' at the Samsung Digital Plaza Gangnam Main Store.

A Samsung Electronics model is introducing the 2022 version of the 'Bespoke Wind-Free Air Conditioner Gallery' at the Samsung Digital Plaza Gangnam Main Store.

View original image


[Asia Economy Reporter Park Sun-mi] Samsung Electronics is holding the "Mupung Early Purchase Festival" from March 1 to 31 to commemorate the launch of the 2022 model "Bespoke Mupung Air Conditioner Gallery."


This event is targeted at consumers who purchase the 2022 Bespoke Mupung Air Conditioner Gallery and offers various benefits such as product giveaways and point rewards.


During the event period, customers who purchase the Bespoke Mupung Air Conditioner Gallery I Series at stores will receive a free window-type air conditioner "Window Fit" or a robot vacuum cleaner "Bespoke Jet Bot," along with support for additional air conditioner installation costs worth up to 200,000 KRW. For the Bespoke Mupung Air Conditioner Gallery II Series, point benefits worth up to 400,000 KRW are provided.


Launched on the 17th of last month, the Bespoke Mupung Air Conditioner Gallery features "Mupung Cooling," which reduces power consumption without the worry of direct cold drafts, and "High-Pass Circu Cooling," which uses a circulator fan to deliver fast and powerful cooling without blind spots.


Additionally, all models of the Bespoke Mupung Air Conditioner Gallery are equipped with air purification functions, allowing them to be used as air purifiers throughout all four seasons. When the "Mupung Purification" function is applied, effective indoor air quality management is possible without the concern of cold air directly touching the skin.


The new Bespoke Mupung Air Conditioner Gallery models feature fabric designs and come in various colors such as Morning Blue, Evening Coral, and White, enabling harmonious interior decoration. Another advantage is that the art panel at the bottom of the product can be separately purchased and replaced according to the main unit color and consumer preference.


The 2022 home-use Mupung Air Conditioner models, including wall-mounted types, apply the eco-friendly refrigerant R32, which reduces carbon emissions for the first time in Korea. The Mupung Air Conditioner Gallery models are equipped with an eco-friendly solar cell remote control that can be charged by solar power. Furthermore, models with cooling areas of 81.8, 75.5, and 65.9 square meters have introduced energy efficiency grade 1 models.



Hwang Tae-hwan, Vice President and Head of Samsung Electronics Korea, said, "As air conditioners evolve into products usable throughout all four seasons, more consumers are considering purchasing air conditioners before the summer peak season," and added, "We prepared this event so that consumers can enjoy various benefits along with purchasing the new products."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing