"Grilled Fruits Are Trending"... Lotte Mart Launches 'Camping Tangerines'

On the 1st, a model is introducing a grillable fruit product at Lotte Mart Zeta Plex Jamsil branch in Songpa-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 1st that it will release grilled tangerine products following the grilled tomatoes on the 3rd.

"Camping Tangerines" are sized perfectly for grilling on a campfire during camping. When grilled over fire, the sourness decreases, the sweetness increases, and you can enjoy a flavor superior to regular tangerines.

Lotte Mart is introducing fruit products with cooking instructions on the packaging to target the niche market of camping food. The grilled tomatoes, first launched last month, sold 4,000 units in just one month, gaining great popularity. With the upcoming peak camping season, demand for the product is expected to rise, so the supply has been increased by 30%.

A Lotte Mart representative said, "Noticing that customers are diversifying the ways they eat fruit, we decided to include cooking methods on the packaging according to themes. We will continue to expand product development for grilled fruits such as pineapple, banana, and orange to broaden consumer choices."

This content was produced with the assistance of AI translation services.