"‘Simplicity, Repetition, Perseverance’ - Chairman Jeong Eui-seon’s Encouragement to Alma Mater Juniors"

Chairman Chung Eui-sun of Hyundai Motor Group delivering a video congratulatory message at Korea University graduation ceremony

[Asia Economy Reporter Yoo Hyun-seok] Chung Eui-sun, Chairman of Hyundai Motor Group, said on the 25th, "To create a perfect day, it is important to 'live simply,'" adding, "Becoming simple means focusing on what is more important, and simplicity has a clear, sharp, and powerful strength."

At the Korea University graduation ceremony held that day, Chairman Chung encouraged the graduates through a video message. He said, "When I think of Korea University, the first person who comes to mind is my grandfather (the late Chung Ju-yung, Honorary Chairman of Hyundai Group)," and added, "He told me when I was entering university that during his youth, he personally carried stones at the construction site of the main building." He continued, "Rather than grand stories, sharing the small but most precious things to me now would be more valuable," and shared his experiences and thoughts under the theme of ‘Living a day, living today.’

Chairman Chung emphasized the importance of repetition to create a successful daily routine along with simplicity, and stressed the need to have perseverance and courage to not give up. He said, "As a business leader with a busy life, I have learned that to become simple, you must empty and reduce many things," adding, "If you cannot discard less important things, you cannot have more important things."

He then cited the example of South Korea’s archery national team, emphasizing the necessity of consistent repetition. Chairman Chung said, "Having observed our archery athletes for a long time, I learned that the secret to creating a perfect moment is ‘repetition,’" and added, "I myself am constantly creating a routine for success today and continuously repeating it to develop and create a better routine."

Chairman Chung stressed, "The routine we want will not become ours overnight," and said, "Without perseverance to resist laziness and courage to add newness within repetition, it is impossible." He recalled the story of former Chairman Chung Ju-yung, who lost his entire fortune in a fire early in his business and endured war but still built up the company. He also emphasized the late Chairman Chung’s belief that "the most fatal mistake is giving up on challenges rather than any other mistake."

Chung Eui-sun said, "I hope we do not forget that many opportunities lie ahead of us," and added, "If we find more precious and meaningful things through simplicity in the process of various explorations and continue to repeat them, and if we have perseverance and courage and do not give up, we will all be able to live the day we want to live."

This content was produced with the assistance of AI translation services.