COVID-19 Vaccine Recipients and Remote Workers 'Optimistic About the Future'... 27% of Unvaccinated Are 'Pessimistic'

PwC Global Consumer Insights Survey

[Asia Economy Reporter Ji Yeon-jin] COVID-19 vaccine recipients were found to be optimistic about the future. Remote work was also confirmed to have a positive impact on economic sentiment.

According to the "Global Consumer Insights Survey" published on the 24th by PwC, the global network of Samil Accounting Corporation, which surveyed the consumption and purchasing behaviors of global consumers including Korea, 66% of respondents who received the vaccine expressed an optimistic view of the future, while only 43% of unvaccinated respondents answered positively.

Flexible work arrangements were also confirmed to have a positive effect on consumers' economic optimism. Respondents working from home were 10% more optimistic about the economy than those commuting to work, and those working in a hybrid manner responded that they were 9% more optimistic than those who did not.

Meanwhile, ESG (Environmental, Social, and Governance) factors ranked lower compared to price and convenience. Consumers want to do the right thing for society and the environment, but they also want affordable prices and purchasing convenience combined with sustainable elements. In particular, consumers' evaluations of companies' fulfillment of social and environmental values were found to be lower than the global average.

This content was produced with the assistance of AI translation services.