Hanwha Life Signs Business Agreement with Metaverse Avatar Company 'Galaxy Corporation'

Hanwha Life signed a comprehensive business agreement (MOU) with Galaxy Corporation on the 23rd at the 63 Building in Yeouido. Lee Chang-hee, Head of New Business Division at Hanwha Life (right in the photo), and Choi Yong-ho, CEO of Galaxy Corporation (left in the photo), are posing for a commemorative photo.

[Asia Economy Reporter Changhwan Lee] Hanwha Life announced on the 23rd that it has signed a Memorandum of Understanding (MOU) with Galaxy Corporation to develop metaverse-based financial services and secure marketing content.

The signing ceremony held at the 63 Building in Yeouido, Seoul, was attended by Lee Changhee, Head of New Business Division at Hanwha Life, Choi Yongho, CEO of Galaxy Corporation, and other representatives from both companies.

Galaxy Corporation is a company specializing in entertainment IP (intellectual property) and metaverse content. This MOU marks the first agreement between a metaverse-specialized company and a life insurance company.

Through this MOU, Hanwha Life plans to provide metaverse-based marketing and differentiated customer services. In particular, it emphasized expectations to create future customers such as the MZ generation through metaverse IP collaboration.

Kim Myungki, Head of Media Content Team at Hanwha Life, said, “Through partnership with a metaverse-specialized company, we will promote the development of our unique metaverse content and actively utilize it especially in brand marketing targeting the MZ generation.”

This content was produced with the assistance of AI translation services.