IKEA Korea Applies '20% Lower Prices' to Over 70 Products

IKEA Korea announced that it will apply 'new lower prices' to over 70 products.
[Photo by IKEA Korea]

[Asia Economy Reporter Kim Jong-hwa] Home furnishing retail company IKEA Korea announced on the 23rd that starting from the 24th, it will apply 'new lower prices' to about 70 products to offer more people home furnishing products at more reasonable prices.

The 'new lower prices' program has been ongoing for several years, twice a year, providing additional price benefits on products popular among domestic customers so that more people can experience IKEA's home furnishing.

Especially this year, despite difficulties caused by increased costs such as manufacturing, raw materials, and transportation due to the impact of COVID-19, the program will be applied to a total of 71 products to allow more people to access reasonably priced home furnishing products.

Key products include ▲ Fr?set Easy Chair (99,900 KRW → 79,900 KRW) ▲ V?ster?vi Pocket Spring Mattress (169,000 KRW → 139,000 KRW) ▲ Brimnes TV Cabinet (129,000 KRW → 99,900 KRW) ▲ Resgos Bed Tray (24,900 KRW → 19,900 KRW) ▲ Nebling LED Work Lamp (29,900 KRW → 24,900 KRW), among others.

Products with the new lower prices can be purchased at all IKEA Korea stores (Gwangmyeong, Goyang, Giheung, Dongbusan), the official online mall and app, as well as through real-time order services via phone or chat, covering all online and offline customer touchpoints.

Fredrik Johansson, CEO of IKEA Korea, said, "We hope more people create their own unique and happy homes with IKEA’s reasonably priced home furnishing products," adding, "We will continue to innovate to offer reasonable and competitive prices as a home furnishing leader equipped with all solutions needed for the home."

This content was produced with the assistance of AI translation services.