Lotte Hi-Mart Provides New Semester Enrollment Support Funds to Children in Grandparent-Grandchild Families

[Asia Economy Reporter Lim Chunhan] Lotte Hi-Mart announced on the 23rd that it will provide support funds worth 5 million won for purchasing school supplies to 42 children from grandparent-headed households preparing for school admission.

The support funds, raised through donations from Lotte Hi-Mart employees, will be used by the children to purchase necessary items for learning, such as textbooks and stationery.

Since 2006, Lotte Hi-Mart has been continuing the "Happy Three Generations Campaign," which sponsors children from grandparent-headed households. A grandparent-headed household refers to a family consisting of grandparents and grandchildren. The campaign was planned with the intention that Lotte Hi-Mart would act as the parent generation between the first generation grandparents and the third generation grandchildren. Now in its 17th year, the Happy Three Generations Campaign currently supports 200 minor children from grandparent-headed households. To date, a total of 1,488 children have been supported.

A Lotte Hi-Mart official said, "We have prepared and delivered the support funds to help the growing children focus on their studies and nurture their dreams," adding, "We will continue to provide unwavering support to be a reliable pillar for the children we sponsor and to encourage their new beginnings."

This content was produced with the assistance of AI translation services.