"Targeting Women's Hearts"... Lotte Department Store's 'My Own Spring Greeting Ritual' Event

On the 23rd, a model is introducing cosmetics at the Lotte Department Store main branch in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 23rd that it will hold various events and marketing under the theme of ‘My Own Spring Ritual’ starting from the 25th.

According to Lotte Department Store, sales of lipsticks, cushions, and other products increased by more than 60% compared to the previous year last month. As social distancing measures are gradually eased, demand for women’s beauty and fashion items is rising.

Lotte Department Store will hold the ‘Beauty-Full Festival’ featuring 18 overseas luxury cosmetics brands until the 13th of next month. Brands such as Est?e Lauder, MAC, Lanc?me, and Yves Saint Laurent will participate, showcasing a variety of products from skincare to makeup, perfume, and body care items.

On the Lotte Department Store application (app), the ‘2022 S/S Collection Lookbook’ will be presented, and first-come, first-served discount coupons for fashion product categories will be given out.

A representative from Lotte Department Store said, “Even in difficult times, the desire of women to be beautiful remains the same, so we prepared the event prioritizing women’s usage experiences and preferred products,” adding, “We hope that the various product events and special benefits prepared for women to welcome spring will beautifully fill women’s hearts as well.”

This content was produced with the assistance of AI translation services.