Paldo and Haechandle's 'Chadol Doenjang Jjigae Ramen' Popular... 26,000 Units Sold in 2 Weeks

[Asia Economy Reporter Song Seung-yoon] CJ CheilJedang announced on the 22nd that its ‘Chadol Doenjang Jjigae Ramen’ sold more than 26,000 units within two weeks of its exclusive launch at Lotte Mart. This product, a collaboration between Haechandle and Paldo, achieved sales of over 10,000 units in less than a week, driven by the expectations of MZ generation (Millennials + Generation Z) consumers. It also ranked 9th among more than 200 ramen varieties at Lotte Mart. ‘Chadol Doenjang Jjigae Ramen’ is available for purchase at Lotte Mart, Lotte Super, MAXX, and Lotte ON.

Haechandle recently focused on the popularity of ramen recipes based on doenjang seasoning and combined their ‘Geudaero Chadol Doenjang Jjigae’ for easy enjoyment with ramen. The broth is made by simmering chadol yangji (beef brisket), beef tendon, and concentrated ox bone extract, featuring a deep and rich flavor that maximizes the savory taste of the doenjang jjigae seasoning. Additionally, Paldo’s noodle-making technology delivers soft and chewy noodles.

A CJ CheilJedang official said, “The product, containing Haechandle’s know-how, was released as a unique collaboration ramen and received favorable reviews from consumers,” adding, “We will strive to get closer to consumers by leveraging our distinctive technology and trend-based flavor quality.”

This content was produced with the assistance of AI translation services.