Utilizing Large Billboards... Busan City Focuses on Promoting '2030 Busan World Expo Bid' in the Seoul Metropolitan Area

Busan City Hall.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Busan City is launching focused promotion in the Seoul metropolitan area for the bid to host the ‘2030 Busan World Expo,’ led by ambassador Lee Jung-jae.

The city is promoting the bid for the 2030 Busan World Expo using the ‘large outdoor billboard on the Seoul Station railway site,’ which connects Seoul Station, Yeomcheon Bridge, the National Police Agency, and Seodaemun Station.

This marks the beginning of Busan City's focused promotion in the metropolitan area to raise nationwide enthusiasm for the bid.

The billboard promoting the 2030 Busan World Expo is a large outdoor billboard measuring 36 meters wide and 8 meters high.

The billboard has also been used to promote national events and major policies such as the 2018 Pyeongchang Winter Olympics and Paralympics, and the shaking bridge at Majang Lake in Paju City.

The billboard is clearly visible from ‘Seoullo 7017,’ a popular tourist attraction in Seoul, enhancing its promotional effect.

The city plans to continue promotion at night as well, demonstrating Busan’s strong determination to host the Expo and raising nationwide enthusiasm for the bid.

Promotion will continue until April, and in preparation for the onsite inspection by the International Bureau of Expositions (BIE), promotion will resume from July through the end of the year.

During the recent Lunar New Year holiday, the city used the latest digital bridge electronic display inside Seoul Station, which sees a daily floating population of about 120,000 people, to broadcast promotional videos for the 2030 Busan World Expo.

Park Hyung-joon, Mayor of Busan, said, “Through this promotion, we aim to build a consensus that hosting the Expo is not just a local issue for Busan but an opportunity for all of Korea. We will push forward with focused promotion using both online and offline media in the metropolitan area.”

This content was produced with the assistance of AI translation services.