Shinsegae Food 'Olban X Heunhan Namjae Chal Hot Dog' Surpasses 10 Million Units Sold
[Asia Economy Reporter Song Seung-yoon] Shinsegae Food announced on the 21st that the ‘Olban X Heunhan Namjae Chal Hotdog’ surpassed 10 million cumulative sales within 10 months of its launch.
The ‘Olban X Heunhan Namjae Chal Hotdog’ is a convenience food developed with the concept of a snack that children can enjoy easily and fun, released in April last year through collaboration with the popular YouTubers ‘Heunhan Namjae,’ known as the so-called ‘Super President of Children.’
Shinsegae Food analyzed that the package featuring humorous characters, the reasonable price in the 1,000 KRW range, and various flavors including mozzarella and cheddar cheese in addition to ham received positive responses from family consumers. It was also highly preferred by parents who have to leave their children at home and go to work, as it can be easily enjoyed by microwave cooking alone.
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A Shinsegae Food official said, “As the COVID-19 Omicron variant spreads, the demand for snack-type convenience foods is expected to steadily increase,” adding, “We will continue to strengthen our product lineup and carry out various marketing promotions to meet rapidly changing consumer needs and lifestyles.”
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