Noru Paint Hosts Virtual '2022 Noru Paint Authorized Dealers Seminar'

2022 Noroo Paint Authorized Dealer Seminar Image. [Photo by Noroo Paint]

[Asia Economy Reporter Kim Jonghwa] Noroo Paint announced that it will hold the '2022 Noroo Paint Authorized Dealer Seminar' in a virtual reality space that transcends reality and virtuality from the 22nd to the 28th.

Noroo Paint, which led the digital transformation of the paint industry by being the first in the industry to provide 'B2B2C digital services' and content such as the Noroo Power-Up app, Paint It Suda, and Zepeto Noroo Map, plans to enhance communication and cooperation with authorized dealers who have been facing difficulties at customer contact points due to the prolonged COVID-19 pandemic through this seminar.

Additionally, as a coexisting partner, it will present a blueprint for leaping into the future based on visions and marketing strategy proposals that can adapt to rapidly changing environmental changes. Noroo Paint unveiled its new slogan '[ ], Raising Value. Noroo Paint,' taking a step closer to changing perceptions about the value paint contributes to the world.

Noroo Paint declared that paint, beyond its simple functional role of coating, acts as a medium that increases value when applied to houses, rooftops, and facilities, and through this, it aims to raise the inherent value of paint by delivering the changed values of life and health in unison with its business partners, the authorized dealers, as expressed in the slogan.

This seminar will be conducted on the website targeting authorized dealers. By scanning the invitation QR code distributed to each authorized dealer and visiting the website, participants can watch seminar videos sharing strategies and visions in the paint market along with introduction videos of Noroo Paint’s new products for 2022. Notably, the invitations are produced using recycled paper and soybean oil-based ink in consideration of the environment.

Meanwhile, the new products unveiled at the seminar include a total of eight items such as Cupid Master, a multifunctional water-based exterior paint that combines elasticity, high weather resistance, water repellency, and a patent for concrete neutralization prevention, and Yegurina Floor Coat (W), which is excellent for repairing interior flooring coatings.

A Noroo Paint official said, "Although we cannot meet face-to-face due to COVID-19, we are fortunate to greet our business partners, the authorized dealers, in a new virtual reality space and share our future vision," adding, "In the era of non-face-to-face interactions, digital transformation is not a choice but a necessity, so Noroo Paint will continue to carry out various digital marketing and communication activities."

This content was produced with the assistance of AI translation services.