Laneige Unveils All-New 'Water Bank Blue Hyaluronic Cream'

[Asia Economy Reporter Moon Hyewon] Laneige announced on the 21st the launch of the all-new ‘Water Bank Blue Hyaluronic Cream,’ which combines innovative design with innovative ingredients.

Laneige Water Bank Blue Hyaluronic Cream is a functional repair moisturizing cream featuring a completely renewed design and enhanced repair efficacy. It temporarily improves damaged skin barriers by 62.2% immediately after use and resolves deep dryness up to 10 layers of the skin’s stratum corneum. Additionally, it maintains a moist moisturizing barrier on the skin for 100 hours. Along with blue hyaluronic acid, it contains beta-glucan, panthenol, and ceramide to further strengthen the skin barrier.

To improve the design, the product actively reflected research results on customers’ skincare usage behaviors. The product corners are rounded to provide a soft grip, and an ‘Easy-open’ method was applied, allowing the container to open with just a 45-degree twist. Incorporating Laneige’s signature blue color, the design is both convenient to use and aesthetically pleasing.

The new product utilizes blue hyaluronic acid, the main ingredient developed through 38 years of research by Amorepacific. Blue hyaluronic acid is secondarily fermented with fucoidan, an extract from seaweed, and undergoes a 10-step concentration and purification process, boasting an innovative size of 0.5 kDa, which is 2,000 times smaller. This results in an absorption rate 263 times faster and a repair moisturizing efficacy 300% stronger.

It is available in two skin types: for combination dry skin and combination oily skin.

Starting with the launch at Olive Young on the day of announcement, it will be available from the 23rd at Amorepacific Mall, and from the 1st of next month at Aritaum stores nationwide and Laneige flagship stores.

This content was produced with the assistance of AI translation services.