Shinhan Financial's Car Platform 'Shinhan MyCar' Surpasses 1 Trillion KRW in Transaction Volume

Monthly visitors exceed 1 million... Jo Yong-byeong's bold move with 'Car Finance Platform' pays off

[Asia Economy Reporter Yu Je-hoon] Shinhan Financial Group's joint automobile finance platform surpassed 1 trillion KRW in transaction volume within about one year of its launch.

Shinhan Card announced on the 21st that its joint automobile platform, 'Shinhan My Car,' achieved 1 million monthly visitors and 1 trillion KRW in transaction volume in about one year since its launch.

Shinhan Card stated, "As the business scope of financial companies expands into non-financial lifestyle areas, Shinhan Financial made a strategic move by focusing on the 'automobile finance platform,' a representative lifestyle service area. Based on the synergy with Shinhan pLay, which integrates the group's payment capabilities, operating a customer convenience-centered platform strategy was also a key factor in this achievement."

Shinhan Card provides lifestyle-oriented content such as the 'Naechago i Service,' which offers various customized information by simply registering the customer's own vehicle number, and the 'Carmunity' service, an interactive community where customers produce and consume automobile-related information and content. The company explained that the Carmunity service has received positive customer responses, with accumulated posts exceeding approximately 200,000.

A Shinhan Card official said, "The rapid growth of Shinhan My Car is evidence that the traditional face-to-face automobile finance market is quickly transitioning to digital." He added, "Going forward, Shinhan My Car aims to evolve into a 'comprehensive automobile platform' that adds Life to automobile finance in line with Shinhan Financial Group's vision of 'Easier, More Comfortable, and Newer Finance,' becoming the platform customers turn to first."

Meanwhile, to celebrate surpassing 1 million monthly visitors, Shinhan Card is holding the 'Eunhye Gapneun My Car' event. From today until the 25th, customers who visit the platform and enter the draw will have a chance to win prizes such as the Samsung Z Flip, BESPOKE Jet vacuum cleaner, LG Stand By Me, Dyson Supersonic hairdryer, and LG Trom Styler. Additionally, events offering 10,000 points by lottery will be held for customers who add the 'Shinhan Card Auto Finance' KakaoTalk channel, participate in the attendance check event for more than 10 days, and complete integrated limit inquiries.

This content was produced with the assistance of AI translation services.