MUJI collaborates with 'Episode Sinchon 369' to provide housing solutions
[Asia Economy Reporter Song Seung-yoon] MUJI announced on the 16th that it will collaborate with the residential brand ‘Episode’ of SK D&D, a comprehensive real estate company.
Through this collaboration, MUJI will provide residential solutions for ‘Episode Sinchon 369’ and hold the ‘Episode Prologue Event.’ The Prologue Event is a program where participants can live for one night and two days at Episode Sinchon 369 or Episode Gangnam 262, both set to open in March, and experience all the spaces and communities firsthand. Event participants can also experience MUJI’s residential solutions in some of the exclusive rooms at Sinchon 369.
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Jeon Dae-hwan, team leader of MUJI’s Sales Planning Team, said, “MUJI proceeded with this collaboration with the belief that housing is an essential condition for enriching life. We aim to find the ideal ‘form of residence’ in line with the increasing number of young consumers who prefer experiences over consumption, and to address various challenges of modern society.”
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