Samyang Buldak Bokkeummyeon Also Sold at Saudi Arabia's Top Supermarket 'Panda'

[Asia Economy Reporter Song Seung-yoon] Samyang Foods announced on the 16th that its products such as Buldak Bokkeum Myun and Samyang Ramen have simultaneously entered over 220 stores nationwide of 'PANDA,' the number one supermarket in Saudi Arabia, marking the first time Korean ramen has been stocked there.

'PANDA' is a large supermarket and supermarket chain operated by Panda Retail, the leading distribution conglomerate in Saudi Arabia, with over 220 stores across the country.

Samyang Foods has established a solid sales network throughout Saudi Arabia by simultaneously entering PANDA Hypermarkets and PANDA Supermarket stores in 44 cities nationwide, including the capital Riyadh. In addition to the well-known Buldak brand locally, they diversified their product lineup with about 20 items including Samyang Ramen and Kimchi Ramen.

Samyang Foods expects to rapidly expand sales in the Middle East with this entry. As of 2020, Saudi Arabia ranked 17th in the world for ramen consumption, and the demand for ramen has been steadily increasing recently due to a growing preference for convenient meals among young people locally. In particular, Buldak Bokkeum Myun mukbang videos on YouTube have gained great popularity, raising interest in Korean ramen.

A Samyang Foods official said, "We will accelerate our local market penetration based on the Buldak brand awareness, halal product competitiveness, and the solid sales network secured throughout Saudi Arabia," adding, "We will carry out various sales and marketing activities to establish Buldak Bokkeum Myun, Samyang Ramen, and others as representative brands in the local ramen market."

This content was produced with the assistance of AI translation services.