"North America Also Falls for K-Beauty"... CJ Olive Young's Global Mall Sales Up 186%

On the 16th, a foreign model is using a sheet mask sold at CJ Olive Young.

[Asia Economy Reporter Lim Chunhan] CJ Olive Young announced on the 16th that its own direct overseas purchase platform, Global Mall, recorded a 186% increase in sales compared to the previous year from the 3rd to the 14th.

In particular, sales of mask packs surged by 210%, driving overall sales. Since 80% of Global Mall's sales occur in the North American region, it is analyzed that there is high demand for K-mask packs locally.

Interest in the K-lifestyle was also strong. During the same period, sales of health functional foods on Global Mall increased by 201%. Overseas consumers purchased a variety of products such as probiotics, slimming, and inner beauty items, revealing a trend of managing health in daily life.

An Olive Young official said, "As a representative platform of K-beauty, it is meaningful to have received enthusiastic responses from overseas consumers by participating in the 2022 Korea Grand Sale," adding, "We will foster Global Mall according to the needs of local customers and seek various collaborations to promote the excellence of Korean cosmetics in overseas markets."

This content was produced with the assistance of AI translation services.