Series Launches Online-Only Line 'Series Blue'

Urban Vintage Post-Processing Applied... Continuing Series Sentiment
Securing Rationality with 20-30% Lower Prices Compared to Series

[Asia Economy Reporter Eunmo Koo] Kolon Industries FnC Division (Kolon FnC) announced on the 16th that its menswear brand ‘Series’ will launch an online-exclusive line called ‘Series Bleu.’ Bleu, the French word for blue, symbolizes a strong identity like the confident blue color and also represents Series’ Plan B, which has been leading the Korean men's fashion market.

Series Bleu continues the urban vintage casual mood by applying Series’ strengths in garment dyeing, washing, and coating technologies. It features witty designs, comfortable silhouettes, and bright colors targeting the young demographic of 20s and 30s, enhancing accessibility online. The prices are also 20-30% lower than the existing Series line, adding competitiveness.

For the first season, Spring/Summer (S/S) 2022, the collection inspired by the blue color spectrum, which shows various hues depending on the light, will be emphasized to highlight the name Bleu. The main colors are shades of blue. Products will include jackets and pants that can be worn as sets, vintage-style jumpers with post-processing, and shirt-type outerwear for versatile styling.

Hong Sung-taek, head of the Series business division, said, “Series Bleu was planned to introduce the value of Series to more customers,” adding, “We will continue to focus on diversifying product lines by channel so that vintage styles can be enjoyed more easily and enjoyably.”

This content was produced with the assistance of AI translation services.