"Domestic or Imported... CU Offers Cross Discounts on 4 or More Beer Cans"

On the 16th, a customer is purchasing beer at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] Recently, the price for four cans of imported beer at convenience stores increased from 10,000 won to 11,000 won, and on the 16th, CU announced that it is the only company in the industry applying cross-discounts on beer.

Whether domestic or imported, a discount is applied unconditionally when purchasing four or more cans. Through this, customers can buy the same products and quantities at about 20% cheaper prices.

The reason CU started cross-discount sales is to help customers save money and enhance the competitiveness of store products as demand for home drinking rises due to social distancing. Beer accounts for 60-70% of convenience store alcohol sales, and 70% of customers purchase four or more cans in bulk.

A BGF Retail official said, “As home drinking has become a major trend due to social distancing, we are planning various discount promotions across the entire alcohol category.”

This content was produced with the assistance of AI translation services.