As the number of 'Gorini' increases... Lotte Department Store's golf product sales up 65.8% last month

On the 16th, a model is introducing a golf bag at the Malbon store on the 6th floor of Lotte Department Store Jamsil in Songpa-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Recently, the number of 'Golinee' (Golf + Children) has surged, leading to increased sales of golf products even in the off-season winter months.

According to Lotte Department Store on the 16th, sales of golf product categories in November and December last year increased by 37.4% and 57.3% respectively compared to the same period the previous year. In January this year, as the peak golf season approached, sales rose by 65.8%.

In particular, golf bags drove high growth last month. The increased demand in preparation for the full golf season prompted many brands to competitively launch new products, which received a positive response.

Since the renovation and reopening of the golf store at Lotte Department Store Jamsil branch in September last year, sales have increased by an average of over 50% for three months, and in January this year, the sales growth rate reached 80%. Recently, they also introduced a custom order service for a premium golf bag set priced at 98 million KRW from an Italian brand.

A Lotte Department Store official said, "Since COVID-19, the domestic golf market has maintained a high growth rate," adding, "We plan to actively attract famous domestic and international brands according to diverse customer demands and continuously introduce specialized stores that include golf-related experiential content."

This content was produced with the assistance of AI translation services.