OLED Core Technology Featured... Samsung Display YouTube Views Surpass 17 Million

Sensory Introduction of Proprietary Technologies like Diamond Pixel and Ecosquare OLED

A scene from Samsung Display's technology promotional video gaining popularity online (Photo by Samsung Display)

[Asia Economy Reporter Lee Hye-young] Samsung Display announced on the 16th that a video introducing its proprietary OLED-related technologies recently surpassed a combined 31 million views on YouTube and Weibo.

According to Samsung Display, the video, which sensibly and intuitively explains the concepts of 'Diamond Pixel' and 'Eco Square OLED,' recorded 17 million views on YouTube and 14 million views on Weibo, respectively. This was achieved in just over a month since the video was posted.

The newly produced video is 1 minute and 36 seconds long and depicts the protagonist entering a virtual world that visualizes the inside of a display through diamond-shaped pixels. It showcases the low power consumption and eco-friendly features of the Diamond Pixel, optimized for high-resolution and text display, and the Eco Square OLED technology, which improves panel brightness by eliminating the polarizer, set against the backdrop of the virtual world.

The Diamond Pixel is a pixel structure first applied by Samsung Display in the Galaxy S4 in 2013. It is characterized by increasing the green elements and arranging pixels diagonally at a 45-degree angle, based on the fact that the human retina is most sensitive to green among red, green, and blue colors.

Eco Square OLED is also a polarizer-free, low-power technology that Samsung Display was the first to commercialize, maximizing light efficiency by removing the polarizer.

A scene from a Samsung Display technology promotional video gaining popularity online (Photo by Samsung Display)

Samsung Display is strengthening its branding and marketing efforts to gain recognition for its proprietary technology intellectual property (IP) and to promote it in the market.

In the recent fourth-quarter earnings announcement for last year, Samsung Display stated, "OLED is a market we pioneered and were the first to mass-produce. Through decades of investment, research and development, and mass production, we have accumulated numerous patents and know-how," adding, "We are exploring various in-depth measures to ensure that the intellectual property we have built through our efforts is rightfully recognized and compensated."

This content was produced with the assistance of AI translation services.