Galaxy S22 Pre-Orders First Day... Top Popularity for 'Ultra Phantom Black'

Breaking Down the Application Results of the Three Major Telecom Companies on the First Day, the 14th

[Asia Economy Reporter Cha Min-young] On the first day of pre-orders for the Galaxy S22 series on the 14th, 2 to 4 times more applicants flocked to carrier stores compared to the previous series. In particular, the Phantom Black color of the highest-spec S22 Ultra model was very popular.

On the 15th, the three major carriers (SK Telecom, KT, LG Uplus) analyzed the notification application results and found that the number of applicants was 2 to 4 times higher than during the previous S21 series.

The most popular model was the S22 Ultra. For SK Telecom, it accounted for 70%, KT 60%, and LG Uplus 53%. KT's pre-order demand was similar to that of the iPhone 13.

The Ultra model features a large 6.8-inch screen and an S Pen, and is regarded as the successor to the Galaxy Note series. Since the Note series was not released last year due to the launch of the Z series, it is interpreted that pent-up demand surged explosively.

By color, the traditional black color had the highest support. According to LG Uplus, among customers who chose the Ultra model, Phantom Black was the most popular at 33%, followed by Green at 24%, Phantom White at 23%, and Burgundy at 20%.

The most active customers in pre-orders were in their 30s and 40s. According to SK Telecom, the proportion of customers in their 30s and 40s was high, as with traditional Samsung flagship devices, and the proportion of customers in their 20s also increased compared to before. The gender ratio was 6 to 4.

This year’s pre-order enthusiasm is interpreted as a result of the combined effect of device demand and carrier discount promotions. The S22 Ultra model is the first in the S series to feature an S Pen, inheriting the legacy of the Galaxy Note. The standard and Plus models also adopted a flat design and reduced size, becoming "small flagship smartphones."

Carriers are offering various pre-order benefits. SK Telecom prepared non-fungible tokens (NFTs), membership benefits, goods, celebrity fan meeting events, and a Galaxy S22 popup store in the metaverse platform Ifland. KT offers a 100,000 KRW coupon for Samsung product purchases along with KT-exclusive benefits, a one-year Naver Plus membership, or a three-month Genie Music subscription by lottery. For Ultra purchases, a 150,000 KRW Samsung product coupon and a ‘Lamy S Pen’ are provided by lottery. LG Uplus promotes ‘zero customer burden for phones’ by combining contract discounts with affiliated card discounts. Luxury goods and limited-edition sneakers are also offered as gifts. Trade-in compensation (up to 560,000 KRW) is supported by SK Telecom and KT as well.

The pre-sale period runs for eight days from the 14th to the 21st of this month. The official domestic launch is on the 25th.

This content was produced with the assistance of AI translation services.