CU, Milk Coin Giveaway Event for Customers Purchasing Dosirak

CU Milk Coin Giveaway Event.

[Asia Economy Reporter Jeon Jinyoung] CU announced on the 15th that it is holding an event until the end of this month in collaboration with Milk Partners, the operator of the blockchain-based integrated point platform MiL.K, where customers receive Milk Coins when purchasing lunch boxes.

This event is a coin giveaway promotion where customers who purchase one of CU's four popular lunch boxes?Nonghyup Hep Rice Set, Dongwon Richam Set, Handon Grilled Set, or New Chicken Set?and enter the lucky number from the coupon enclosed in the package on the event page within the Milk app can receive up to 5 Milk Coins.

To participate in the event, linking the CU membership app Pocket CU with the Milk app is required. Users can connect by tapping CU Points at the top of the Pocket CU main screen and selecting ‘Link Account’.

Participants can join the event up to three times. New linked members receive 3 coins on their first participation, and 1 coin each on the second and third times. Existing linked members receive 1 coin each time they participate.

The Milk Coin giveaway event was planned reflecting the high social interest in blockchain technology. CU had already conducted a Milk Coin giveaway event targeting popular sandwiches in December last year, the first in the industry.

Due to the event's high popularity, the originally scheduled period until December was extended through January. The event products swept the top 1 to 5 sales rankings in CU’s sandwich category, boosting overall sandwich sales by 37.4% compared to the previous year.

During the event period, the number of new sign-ups on Pocket CU surged, increasing by 63.7% compared to the previous year.

Meanwhile, in the Milk app, Milk Coins can be exchanged for CU Points by linking with Pocket CU. The Milk app is a platform that allows swapping partner points at up to a 30% discount by using algorithm technology that adjusts the quantity and exchange rate of points in real time.

This enables exchanging CU Points with Milk Coins at a cheaper rate according to the daily market price. As of the 14th, CU Points can be traded on the Milk app at a 14% discount. Exchanging 5 Milk Coins (approximately 5,300 KRW) earned from the event on the Milk app can yield about 6,000 points, which is 14% more.

Thanks to the ability to purchase points that can be used like cash at convenience stores at a low price, point exchanges are actively conducted on the Milk app. Last month, the number of Milk Coin exchanges to CU Points increased by 30.1% compared to the previous month.

Yeon Jeongwook, head of BGF Retail’s marketing team, said, “Collaboration with Milk Partners is expected to create a virtuous cycle that also contributes to activating CU Point usage,” adding, “CU will continue to expand collaborations with the latest industries and services leading trends to provide more benefits to customers.”

This content was produced with the assistance of AI translation services.