“Halmaennial Taste Targeted”… Auction Sells ‘Honey Baeksulgi’ at Lowest Price Today Only

Auction's Smile Honey Baeksulgi.

[Asia Economy Reporter Jeon Jinyoung] Auction announced that it will sell ‘Smile Honey Baeksulgi’ at the lowest online price for one day only on the 15th through its super-discount food promotion ‘Auction Byeolmi.’ Targeting the MZ generation trend of preferring grandmother’s taste foods, called ‘Halmaennial,’ it introduces a brand of rice cakes with highly rated customer reviews.

The representative product is Baeksulgi featuring a cute smile character, a renewed product launched through collaboration between Auction and the seller. It contains a sweet sauce made by mixing domestic glutinous rice flour with brown sugar and black sesame, offering an exquisite umami flavor. It is not overpowering, making it perfect for a hearty meal as well as a healthy snack for children. Auction will sell the ‘Good Rice Cake Smile Honey Baeksulgi (1+1)’ at a 30% discount for 19,900 KRW for one day only, and all customers who purchase through Auction Byeolmi will receive 3 extra chapssaltteok as a bonus.

Using various discount coupons, customers can purchase at even lower prices. Customers who have no purchase history in the past year or are first-time buyers in the fresh and processed food category will receive an ‘Auction Byeolmi 30% Coupon’ that offers up to 10,000 KRW additional discount. There is also a coupon exclusively for good rice cakes. All members who purchase over 7,000 KRW will receive an ‘8% discount coupon’ that can be used for up to 10,000 KRW off. Smile Club members can download a ‘10% discount coupon.’ These coupons can be downloaded from the product detail page and applied at the payment window.

In addition, various foods to solve home dining needs are offered at discounted prices. The tangy and sweet ‘Hallabong Small Fruit (4kg)’ is sold for 24,900 KRW, and the safe-to-eat ‘Nonghyup Sejong Daewang Rice (10kg)’ is available for 30,900 KRW. ‘Hanwoo Yukjeon (300g)’ is offered at 14,900 KRW, and ‘Pork King Grill (1+1)’ is priced at 21,900 KRW. The ‘Pancake Mix (3 packs)’ for easy home cooking is 15,900 KRW, and ‘Dangmyeon Mandu (20 pieces*2)’ is offered at 10,900 KRW. For more details, search ‘Auction Byeolmi’ on Auction.

Lee Jangho, Auction Marketing Team Leader, said, “We hope both sellers and consumers who have faced difficulties due to COVID-19 will smile, so we are presenting Baeksulgi engraved with a smile through Auction Byeolmi,” adding, “We offer highly satisfying products at the lowest price for one day only, along with bonuses and discount coupons, providing various benefits exclusive to Byeolmi.”

Meanwhile, Auction Byeolmi is Auction’s representative food promotion held every Tuesday. Only verified products with an average customer satisfaction score of 4 or higher are carefully selected and offered at super-discount prices. Free return service is also provided if customers are dissatisfied. The ‘bonus’ benefit, which Auction covers the cost of, makes this event highly satisfactory for both sellers and buyers.

This content was produced with the assistance of AI translation services.