Homeplus Celebrates 25th Anniversary Campaign... Official Models Roze and Yeo Jin-gu Selected

Brand Campaign 'Seumuldaes Sal Sinseonhan Saenggak' Launch

Blackpink's Ros? and actor Yeo Jin-goo, the official models for Homeplus's 25th anniversary campaign.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 14th that it will launch a large-scale marketing campaign under the brand campaign "Fresh Thoughts at Twenty-Five, Homeplus" to celebrate its 25th anniversary.

The official campaign models are BLACKPINK's Ros? and actor Yeo Jin-goo, who are the same age as the 25-year-old Homeplus. The videos will be available from the 17th on TV, Homeplus's official YouTube channel, and online portal sites.

In the "Direct from Store" segment, Ros?'s lines, "Is there anyone who only picks the best for me?" and "Because experts pick and send it directly," introduce the direct-from-store service. This service delivers fresh products carefully selected by "Fresh Pickers" from the nearest store to customers anywhere nationwide quickly. The direct-from-store service is a unique strength of Homeplus online. Nationwide, over 2,000 Fresh Pickers at Homeplus stores take responsibility for convenient shopping on behalf of customers.

In the "Direct from Origin" segment, Yeo Jin-goo expresses the "taste of the origin" such as Gangwon-do Hanwoo beef and Wando abalone enjoyed at home with a trendy sensibility, saying, "All the best tastes from the origin are here." This demonstrates Homeplus's position as the absolute leader in online and offline shopping with unparalleled distribution know-how.

Meanwhile, on the 17th, Homeplus will grand open the Incheon Ganseok branch as its first "Mega Food Market." The new slogan is "All the flavors of the world are at Homeplus." The strategy is to transform 17 stores into "Mega Food Markets" this year, providing customers with a "completely changed store experience" and becoming a regionally specialized landmark.

A Homeplus official said, "To celebrate the 25th anniversary, we plan to offer customers fresh experiences from the perspective of a twenty-five-year-old," adding, "We will create the power of a young and new brand that overwhelms competitors."

This content was produced with the assistance of AI translation services.