CU, Wiggle Wiggle Valentine's Day Products 'Purchase Frenzy'... "Sales Rate Hits 90%"

On the 14th, a customer is looking at Wiggle Wiggle Valentine's Day products at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 14th that the Valentine’s Day products launched in collaboration with the emotional design brand ‘Wiggle Wiggle’ are causing a buying frenzy and gaining explosive popularity.

The products introduced this time consist of a total of seven types. Eco bags, pouches, and tin cases designed with Wiggle Wiggle’s representative characters are filled with Kancho, Ghana chocolate, Crunky Crunch, Milka Oreo, My Chew, and more. With a well-packed composition and cute design, they became a hot topic on mom cafes and other communities, showing a sales rate of over 90% within a week of the sales start earlier this month, resulting in a shortage. Some products, such as the Wiggle Wiggle eco bag, sold out even before Valentine’s Day began.

On Pocket CU, CU’s membership application (app), the page views checking store inventory to find Wiggle Wiggle products reached 500,000. The Wiggle Wiggle mini carrier, released in a limited quantity of 1,840 units, sold out in just one day. Due to this success, the number of new Pocket CU subscribers increased by about 80,000, which is 2.4 times higher than the average during the same period.

CU’s sales of Valentine’s Day event products increased by 35.9% from the 1st to the 13th of this month compared to the previous year. This is the highest growth rate in the past three years. Sales of CU’s differentiated products increased by 137.3% compared to the previous year. CU plans to expand the lineup of Wiggle Wiggle products to a total of 12 types for White Day next month and introduce various collaborative products.

A BGF Retail official said, “The secret to the popularity of Wiggle Wiggle products is that we collaborated with the latest brands preferred by the MZ generation (Millennials + Generation Z) to enhance product power by incorporating characters, cost-effectiveness, and practicality,” adding, “Another reason is that we provided CU’s unique convenience by enabling customers to purchase products more easily through the hot issue product search function.”

This content was produced with the assistance of AI translation services.