"Convenience Stores Start Summer Prep"... CU Launches Delafe Iced Drinks

Mr. Do Nothing Delafe sold at CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 13th that it will sequentially launch the '2022 Dellafe' starting from the 16th, preparing early for the summer season.

Dellafe is CU's own pouch beverage brand, gaining great popularity as a convenient drink poured over cup ice, with a diverse product lineup and a reasonable price around 1,000 won, establishing itself as a representative convenience store product in summer.

This year's Dellafe series will release about 40 products in collaboration with the character 'Mr. Do Nothing.' In addition to the existing steady sellers such as Black Americano, Sweet Americano, and Hazelnut Coffee, for the first time this year, three premium coffees blending the world's top three coffee beans (Hawaiian Kona, Jamaica Blue Mountain, Yemen Mocha Matari) will be introduced. Peach Ade, Blue Lemon Ade, and Green Grape Ade will be offered with calories reduced to about 1/20 of the previous versions.

A BGF Retail official said, "As coffee shop prices have recently increased, we expect more customers to seek Dellafe," adding, "This year as well, through Dellafe, we plan to continuously introduce products that satisfy both price and taste, as well as recharge customers' emotions."

This content was produced with the assistance of AI translation services.