Intensifying NFT Preemption Battle... Game Companies Launching One After Another

LightCon has launched the second pre-sale of NFTs for its new title, "Rise of Stars (ROS)."

[Asia Economy Reporter Seungjin Lee] The competition to dominate the non-fungible token (NFT) market in the domestic gaming industry is intensifying. The future success is expected to depend on who can build a platform faster and on a larger scale.

According to the gaming industry on the 13th, Com2uS Holdings will officially target the global play-to-earn (P2E) market by launching its new blockchain game "Chromatic Soul: AFK Raid" at the end of March. This year, it plans to release three self-developed P2E games and two published P2E games. Com2uS Holdings has prepared a total of eight P2E games, and more than 20 P2E games based on its own blockchain platform C2X are in preparation. They also plan to open an NFT exchange with a goal of achieving 100 billion KRW in transaction volume within three years.

Com2uS Platform, a wholly owned subsidiary, is responsible for supporting the blockchain game development environment necessary for integrating the C2X platform. Currently, the issuance of C2X tokens and the whitepaper disclosure have been completed, and preparations are underway for listing on overseas exchanges next month.

Song Jae-jun, Vice President of Com2uS Holdings (CEO of Com2uS), said, "C2X is currently in discussions for listings with multiple major overseas exchanges. We aim to list on a major overseas exchange before the game launch at the end of March. From many meetings, we found that there are few projects preparing at this scale, so interest is quite high."

Krafton recently announced plans for 2022 focusing on three areas: ▶strengthening gaming capabilities ▶actively pursuing new businesses ▶various experiments. Among these, NFT is a core pillar of all three areas.

Krafton signed a memorandum of understanding (MOU) for new Web 3.0 and NFT business cooperation with Naver Z and Zepeto, and is promoting a project to build and operate a "user-created NFT metaverse platform." Kim Chang-han, CEO of Krafton, emphasized, "We will focus on technology development to foster a C2E (Create to Earn) ecosystem by activating the NFT-based creator economy and collaborating with competitive partners such as Naver Z."

Wemade has taken the lead in the gaming industry by swiftly building an NFT platform, starting the second pre-sale event for the NFT "Moham" of its new mobile game "Rise of Stars," developed by its subsidiary Lightcone. This second pre-sale follows the first pre-sale held on January 27. The first pre-sale sold out all 752 units immediately after opening.

In particular, Wemade is going "all-in" on blockchain business this year, leveraging the strengthened position of its own virtual asset "Wemix." CEO Jang Hyun-guk has even stated he will receive his salary in "Wemix," signaling a strategy to expand the "Wemix" ecosystem. Wemade currently operates the main components of the blockchain economy?coins, NFTs, and DeFi (decentralized finance)?on the "Wemix" platform. It manages coin and NFT issuance for individual games as well as DeFi services based on them.

CEO Jang emphasized, "'Mir4' offers not only the game coin Drayco and character NFTs but also DeFi services such as the Drayco staking program, Hydra, and the Hydra staking program. Furthermore, we plan to launch 'Mirage,' an 'NFT staking service' that combines NFTs and DeFi, later this month."

This content was produced with the assistance of AI translation services.