Jungnang-gu 'Hyeopchi Jungnang' Brand Design Wins Asia Design Prize 2022

[Seoul District News] Hyupchi Jungnang Regional Brand Design Wins Communication Award at Asia Design Prize 2022... Seodaemun-gu Digital Tutor Project Selected as Excellent Case of Active Administration by Ministry of the Interior and Safety... Gangdong-gu 1-Person Household Support Center Opens... Eunpyeong-gu Recruiting Students for ‘AI Data Annotator Training Course’ Targeting Career-Interrupted Women... Guro-gu Operating Employment Support Program for Job-Seeking Women

[Asia Economy Reporter Park Jong-il] Jungnang-gu (Mayor Ryu Gyeong-gi)’s local brand, ‘Hyupchi Jungnang,’ was selected as a winner at the Asia Design Prize 2022.

Jungnang-gu won in the communication category by submitting ‘Governance Jungnang Local Brand Design (Hyupchi Jungnang Local Brand Design),’ with the design handled by ist studio (East Studio).

The Asia Design Prize is Asia’s largest international design competition, chaired by world-renowned designer Karim Rashid. This year, 278 works were selected from 1,830 entries from 29 countries worldwide.

The ‘Hyupchi Jungnang’ logo is a brand symbol created to visually represent ‘hyupchi,’ a policy promotion system where the public and private sectors cooperate. It symbolizes the fruit borne through cooperation, communication, and active participation as the public and government face each other and look in the same direction.

The district and East Studio aimed to make hyupchi known to all residents by conducting a prior awareness survey on hyupchi targeting related committee members, public officials, and residents, deriving common goals between the public and private sectors, and developing the logo design, typography, and other applied designs.

Taking this award as an opportunity, the district plans to actively promote the brand symbol by producing related videos, actively using them in official documents, and raising awareness of the concept of hyupchi among public officials and local residents.

Ryu Gyeong-gi, Mayor of Jungnang-gu, said, “This award will be an opportunity to promote the Hyupchi Jungnang brand globally. We will actively strive to create an environment where every citizen can actively participate in hyupchi by reflecting on the meaning contained in the symbol.”

Meanwhile, the district is leading various hyupchi projects by holding a slogan contest along with the Hyupchi Jungnang brand design and selecting the slogan ‘Hyupchi Jungnang that everyone participates in, Happy Jungnang that everyone empathizes with.’

Seodaemun-gu (Mayor Moon Seok-jin) announced on the 11th that its dispatch of ‘Digital Tutors’ to elementary, middle, and high schools, the first of its kind nationwide, was selected as an excellent case in the 4th quarter of 2021 in the ‘Evaluation of Regulatory Difficulty Resolution through Proactive Administration’ hosted by the Ministry of the Interior and Safety.

This project was evaluated as ‘enhancing the digital capabilities of teachers and students to smoothly respond to rapid changes in the education field such as the expansion of remote classes.’

To proactively prepare for the 4th Industrial Revolution era, the district dispatched 32 digital tutors to six schools as a pilot project from September to December 2020, and expanded this to 134 tutors in 34 schools as a full project last year.

The young people, selected through prior recruitment, selection, and job training, supported education conducted in general classrooms, computer rooms, and makerspaces within schools. They also provided technical support for digital learning environments and guided individual and group learning after school.

This year, from March to December, the district plans to dispatch 137 digital tutors to 40 elementary, middle, and high schools during the semester, and separately send about 20 tutors to senior centers to bridge the digital divide among the elderly.

The Ministry of the Interior and Safety selects excellent projects quarterly to discover and spread proactive administrative cases nationwide, and these results are also reflected in government joint evaluations for local governments.

Mayor Moon Seok-jin said, “Since Seodaemun-gu was certified as an ‘Excellent Institution for Local Regulatory Innovation’ by the Ministry of the Interior and Safety in 2020, the first among Seoul’s autonomous districts, we will continue to actively promote proactive administration and regulatory reform that residents can feel in their daily lives.”

Gangdong-gu (Mayor Lee Jeong-hoon) has opened the ‘Gangdong-gu Single-Person Household Support Center,’ equipped with shared kitchens and book cafes that ‘honjok’ (single-person households) can freely use, and will officially start operations from the 14th.

The ‘Gangdong-gu Single-Person Household Support Center’ is located on the 2nd floor of Cheonho Aurem Center (297-5 Gucheonmyeon-ro, Gangdong-gu) and is the second single-person household support center established independently by a district in Seoul.

The center, with a total area of 290㎡, includes ▲‘Smart Shared Kitchen’ where users can learn and taste various dishes while watching tablet PC screens ▲‘Nolleowa Book Cafe,’ a space for healing with coffee and books ▲seminar rooms, meeting rooms, and open workspaces where simple work, small group meetings, and program participation are possible ▲a tool library where tools can be borrowed ▲and a coin laundry (for low-income groups) among various convenience facilities.

Various programs attracting the attention of solo ‘honjok’ are also prepared. The smart shared kitchen is expected to offer diverse programs such as the ‘Solo Meal Making Project’ for healthy eating habits of single-person households, sharing seasonal foods, and cooking classes with popular chefs teaching baking and pastry making. Fun and diverse events like themed youth tours created by small groups and kimchi-making events will also be promoted.

Services for the social safety net of single-person households are also provided. Customized case management and counseling services for households at risk of lonely death are offered, along with mentoring projects for vulnerable single-person households and women’s guardian projects to help ensure their safety.

The ‘Gangdong-gu Single-Person Household Support Center’ operates on a membership basis and can be used through simple membership registration. Single-person households residing in Gangdong-gu or working or running businesses in the area can join, and the operating hours are Monday to Saturday from 10 a.m. to 7 p.m. Even non-single-person households can join as associate members and use facilities and services with some limitations, so it is highly recommended to try the ‘Gangdong-gu Single-Person Household Support Center.’

Lee Jeong-hoon, Mayor of Gangdong-gu, said, “Policies need to keep pace with the flow of change. The Single-Person Household Support Center is a tailored support essential for the current situation where solo households are rapidly increasing. We look forward to single-person households, who may be hidden in welfare blind spots, quickly becoming part of the ‘Gangdong-gu Single-Person Household Support Center’ family.”

Eunpyeong-gu (Mayor Kim Mi-kyung) announced that it is recruiting students for the ‘AI Data Annotator Training Course,’ a job and entrepreneurship support program for career-interrupted women, until the 21st.

The district has prepared four job and entrepreneurship support programs this year to satisfy the social participation desires of career-interrupted women and provide economic activity opportunities. The first course, ‘AI Data Annotator Training Course,’ is offered completely free of charge.

The ‘AI Data Annotator Training Course’ is a professional training program for processing learning data used in AI. It includes vocational aptitude education and job practice training and supports obtaining the ITQ Excel certification. After completing the course, employment connections with partner companies are possible.

Applicants must be career-interrupted women or women seeking employment residing in Eunpyeong. Owning a personal computer is mandatory. Those enrolled in employment insurance and some self-employed individuals are excluded from applying. Men can participate if they meet the conditions. A total of 12 people will be selected through a first document screening and a second interview screening.

The education period is from the 24th to March 30th, held on weekdays from 2 p.m. to 6 p.m. The education location is the Eunpyeong Women’s Human Resources Development Center in Bulgwang-dong.

To participate, applicants must submit an application form, resident registration abstract, and two ID photos by visiting or emailing the Eunpyeong Women’s Human Resources Development Center by the 21st. The application form can be downloaded from the center’s website.

For detailed information about the education, check the Eunpyeong Women’s Human Resources Development Center website or contact by phone.

A district official said, “We hope this program will be a good opportunity for career-interrupted women preparing for a new start. We will continue to plan various employment linkage programs and strive to create a women-friendly city.”

Guro-gu (Mayor Lee Seong) is launching employment support programs for women seeking jobs.

Guro-gu has prepared the ‘Web & App Trend Designer’ program that provides design education. The classes focus on practical training, including design content planning, editorial design, UX/UI design, corporate demand analysis, and real-world projects. The lectures, held at the Guro Women’s Human Resources Development Center, run from March 2 to June 14, with a maximum of 20 participants.

Students pay a personal fee of 100,000 KRW and attend classes five days a week on weekdays from 9:30 a.m. to 1:30 p.m. Half of the fee (50,000 KRW) is refunded upon completion, and an additional 50,000 KRW is refunded if employment is secured within six months after completion. They also receive job placement opportunities through one-on-one counseling with professional career counselors.

Those wishing to apply can download the application form from the Guro Women’s Human Resources Development Center website and submit it via email.

A customized group counseling program, ‘Saeil Start & Saeil Plus,’ is also offered. It provides step-by-step education for job preparation, including exploring employment motivation and desired fields, understanding job categories, resume clinics, and interview consulting.

The education schedule consists of 20 sessions annually, held twice a month. The 3rd session runs from March 15 to 17, and the 4th session from March 29 to 31, with recruitment ongoing.

Applications can be made by visiting or calling the Guro Women’s Human Resources Development Center (63 Gongwon-ro). After completion, participants receive one-on-one employment consulting, job information, and priority qualifications for vocational training.

Guro-gu also offers specialized education and instructor training courses in various fields such as information and communication technology, SNS, baking and pastry, and beauty. Classes run from March 7 to May 28, with 4 to 24 sessions per course, and tuition fees ranging from 40,000 to 120,000 KRW.

Applications are accepted through membership registration on the Nambu Women’s Development Center website by March 11 or until the respective course closes.

A Guro-gu official said, “Through these employment support programs, we hope women discover their abilities and step into society. We will continue to prepare various support measures so that job-seeking women can demonstrate their capabilities in their desired positions.”

This content was produced with the assistance of AI translation services.