Lotte Duty Free Relaunches Global Marketing... Signs MOU with Alipay Plus

Building Simple Payment Infrastructure to Capture Asian Market
Shopping at Lotte Internet Myeonsejeom Available on Alipay App
"Proactive Preparation for Post-Corona"

Lotte Duty Free signed a memorandum of understanding (MOU) for strategic business cooperation with Alipay Plus. (From left) Lee Gap, CEO of Lotte Duty Free, and Jung Hyung-kwon, CEO of Ant Group Korea, are taking a commemorative photo after the business agreement ceremony.

Lotte Duty Free has restarted marketing targeting global customers in preparation for the post-COVID era.

On the 11th, Lotte Duty Free announced that it signed a Memorandum of Understanding (MOU) for strategic business cooperation with Alipay Plus.

Alipay Plus is a global cross-border payment and marketing solution launched by Ant Group in 2020. Alipay Plus supports various countries' easy payment systems, including China's Alipay, Malaysia's Touch 'n Go, Thailand's TrueMoney, the Philippines' GCash, and Korea's KakaoPay.

The signing ceremony, held yesterday afternoon at Lotte Duty Free headquarters in Jung-gu, Seoul, was attended by key officials from both companies, including Lee Gap, CEO of Lotte Duty Free, and Jung Hyung-kwon, CEO of Ant Group Korea.

Through this business agreement, Lotte Duty Free plans to continuously adopt Alipay Plus's global digital payment solutions to enhance convenience for Asian customers and to launch a Lotte Internet Duty Free mini-program within the Alipay application to target the Chinese market.

To expand accessibility for customers from Asian countries, Lotte Duty Free introduced Hong Kong's AlipayHK in April last year, the first in the domestic duty-free industry. Through this MOU, payment systems for four additional markets, including Malaysia, the Philippines, and Indonesia, have been launched. Lotte Duty Free plans to continuously expand easy payment infrastructure across Asia, including Japan and Thailand.

Lotte Duty Free aims to improve duty-free shopping convenience for Chinese and Southeast Asian customers with low credit card penetration through the Alipay Plus digital payment solution.

Lee Gap, CEO of Lotte Duty Free, said, "This agreement will strengthen the cooperative relationship that has continued since 2012 and serve as an opportunity for Lotte Duty Free to restart global marketing. We will build the best duty-free shopping infrastructure for foreign customers visiting Korea in the post-COVID era."

Lotte Duty Free plans to launch the Lotte Internet Duty Free mini-program within the Alipay app next month to enhance the shopping convenience of Chinese customers on the internet duty-free platform.

This content was produced with the assistance of AI translation services.