Gwangju Shinsegae Opens 'Duvetica' Pop-up Store Targeting MZ Generation
[Asia Economy Honam Reporting Headquarters Reporter Dongho Shin] Gwangju Shinsegae Co., Ltd. (CEO Donghoon Lee) announced on the 10th that it has opened a popup store of the Italian premium lifestyle brand 'Duvetica,' targeting the MZ generation with unique and colorful styles, on the 3rd floor of the main building.
'Duvetica' offers a wide range of items including outerwear of various lengths such as short padding, mid-length padding, and long padding, as well as signature hooded full-zip outerwear and short-sleeve lightweight padded vests.
Recently, considering the increased popularity of activities such as golf, tennis, and skiing, a variety of lifestyle wear with added sensibility can be found.
In celebration of Valentine's Day on the 14th, popular date look items for couples, such as logo crop hoodies, will be sold for 490,000 KRW. On the opening day, customers who purchase over 1,000,000 KRW will receive a golf ball set as a gift.
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Honam Reporting Headquarters Reporter Dongho Shin sdhs6751@asiae.co.kr
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