'Galaxy Unpacked' Season... LG Uplus Launches Online Plan Promotion

Official Online Mall 'Ushop' Event Running Until the End of April

[Asia Economy Reporter Cha Min-young] LG Uplus announced on the 10th that it will run an online-only direct plan promotion on its official online mall 'U+Shop' until the end of April this year, coinciding with the 'Galaxy Unpacked (new product launch)' season.

LG Uplus has strengthened the benefits of online-only direct plans targeting the MZ generation. The proportion of 2030 customers in direct plans is 2.5 times higher than that of general plans.

First, for customers of the ‘5G Direct 65’ plan, a new benefit of 10GB sharing data and smart device fee discount (for one line) has been introduced, and two products tailored to content and second device demand have also been launched.

These are the ‘Netflix + YouTube Premium Pack’ and the ‘Galaxy Pack’ which provides the latest Galaxy devices. Subscribers to the Netflix + YouTube Premium Pack can use Netflix Basic and YouTube Premium every month at no additional cost. This is the first product in Korea to offer two online video streaming services (OTT) as benefits at once. YouTube Premium is provided for up to 24 months after subscription.

The Galaxy Pack is a plan that provides subscribers with the 'Galaxy Watch4' and 'Galaxy Buds2'. Customers purchase the devices in installments over 24 months and if they maintain the Galaxy Pack for 24 months, the full installment amount is discounted. However, an installment interest rate of 5.9% is charged separately. After the 24-month maintenance period ends, customers can use the devices without additional cost, and if they cancel early, there is no penalty fee but the remaining device cost must be paid.

The usage fee discount promotion threshold has also been lowered for subscribers of the 5G Direct 51 and LTE Direct 45 plans. Previously, discounts were only applied to customers under 39 years old, but the age restriction has been removed through the revision. When using the promotion, the 5G Direct 51 plan worth 51,000 KRW per month can be used for 48,500 KRW per month, and the LTE Direct 45 plan worth 45,000 KRW per month can be used for 39,700 KRW per month. The fee discount is applied until April 30, 2024, at the latest.

When using direct plans, a shopping coupon is also provided once a month. The amounts are 10,000 KRW for 5G Direct 65, 8,500 KRW for 5G Direct 51, 8,000 KRW for 5G Direct 37.5, and 10,000 KRW for LTE Direct 45. These can be used at Naver Pay, GS25, Auction, Gmarket, Yogiyo, KakaoT, Hana Members, and GS Fresh Mall.

Park Chan-seung, head of LG Uplus Consumer Business Group, said, “We have strengthened the benefits of direct plans reflecting the characteristics of the MZ generation, who consume a lot of content and are highly interested in second devices,” adding, “Through customized benefits, we have enhanced the competitiveness of online-only plans and expanded the range of choices so that customers can select the plan that suits them best.”

This content was produced with the assistance of AI translation services.