Kolon FnC Golden Bear Unveils Spring·Summer Collection... "Captured the Desert City Las Vegas"

[Asia Economy Reporter Eunmo Koo] Kolon Industries FnC Division (Kolon FnC) announced on the 10th that its street-style golf wear brand "Golden Bear" will unveil its 2022 Spring/Summer (S/S) season collection.

Golden Bear selects a city each season, drawing inspiration to reinterpret it into the brand's unique story, presenting a distinctive season. The main theme for the 2022 S/S season is "GOLDEN DESERT in LAS VEGAS," offering various spring and summer golf wear that evokes the desert city of Las Vegas.

In particular, Golden Bear is launching the "THE GOLDEN______" campaign starting this year. The plan is to propose items that can be worn in various situations from golf to daily life, while strengthening continuous content reflecting the brand philosophy.

This season, the THE GOLDEN campaign is divided into three main themes: ▲Golden Desert ▲Golden Play ▲Golden Celebrity. Golden Desert introduces a basic line featuring wide and oversized fits applied to items such as sweatshirts and hoodies, suitable for everyday wear and practice ranges. Additionally, stretch and breathable materials are incorporated to allow comfortable enjoyment of golf.

Golden Play is a line that includes technical elements in products such as packable, reversible, and waterproof jackets to adapt to changing weather. Functional materials like stretch, breathable fabrics, and seersucker are used to provide cool wear during summer. Golden Celebrity consists of unique products with vivid colors and fun elements designed for the MZ generation (Millennials + Generation Z) who want to express their identity.

This content was produced with the assistance of AI translation services.