"Made with Single-Origin Beans" Dongwon F&B Launches 3 New 'Origin' Cup Coffee Products
Made with 'Single Origin' beans grown in a single region, rich in character
Flavor maximized through optimized roasting for each bean and 'PRE-A&T' extraction method
[Asia Economy Reporter Eunmo Koo] Dongwon F&B announced on the 10th that it has launched three new premium single-origin cup coffee products under the brand ‘Origin’ (Americano, Vanilla Latte, Mocha Latte). The price is 2,700 KRW for 300mL.
Origin is a premium cup coffee brand introduced by Dongwon F&B last year, made from single-origin beans grown in a single country. Unlike blend coffee, which mixes beans from various regions, it allows consumers to enjoy the unique taste and aroma of the beans themselves.
The three new products each use single-origin beans from Brazil, Guatemala, and Ethiopia, preserving the distinctive characteristics of each country’s beans. They are roasted optimally according to the specific traits of each bean to maximize flavor.
‘Origin Americano’ uses Brazilian specialty beans, delivering a savory and smooth flavor. ‘Origin Vanilla Latte’ combines the smoky aroma of top-grade Guatemalan beans with sweet vanilla scent. ‘Origin Mocha Latte’ contains Ethiopian beans known for their fruity aroma along with cacao, offering a sweet flavor experience.
Additionally, Dongwon F&B applied its coffee extraction method called ‘Pre-A&T (Preserve Aroma & Taste)’ to further enhance the coffee’s original aroma. The Pre-A&T method rapidly cools the coffee extract obtained from the beans, allowing the unique taste and flavor of the beans to be preserved for a long time.
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A Dongwon F&B official said, “Consumers seeking sophisticated and diverse premium coffee from various origins are increasing,” and added, “We plan to introduce more new single-origin products from various origins in the future.”
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