Galleria Department Store Luxury Hall Completes Male Specialty Section... "Targeting MZ Generation"

Galleria Department Store Luxury Hall West 4th Floor Luxury Men's Floor View.

[Asia Economy Reporter Lim Chun-han] Galleria Department Store announced on the 10th that over the past two years, through sequential renovations, the West 4th floor men's section of the luxury hall has been completed as a luxury men's specialty floor.

Since the end of 2019, Galleria Luxury Hall has transformed the West 4th floor into a luxury men's zone by bringing in numerous men's specialty stores of luxury brands such as Louis Vuitton, Gucci, Dior, Celine, and Fendi. This year, men's luxury stores like Ferragamo, Balenciaga, Givenchy, and Dolce & Gabbana have opened.

Last year, sales on the West 4th floor increased by 33% compared to the previous year, and in January this year, sales rose by 51% compared to the previous year.

A Galleria official said, "As the brand loyalty of the MZ generation (Millennials + Generation Z) toward luxury brands has strengthened, we sought to shift from product-centered store displays to brand-centered store displays. With the completion of this renovation, we now have a high-end men's specialty zoning spanning two floors, from the East 4th floor to the West 4th floor."

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